Wednesday, 12 February 2014

News for Sony Waterproof mp3 Player

"Lots of products claim to be waterproof but the opportunity to put them to the test rarely arises."

Sony's latest MP3 player comes inside a bottle of water

And let’s admit it we’re probably too frightened to try in case the claim on the packaging turns out to be totally untrue.

However, Sony is so sure of its product it is selling a waterproof MP3 player already immersed in a bottle of water.

Sony's W Series Walkman is a barebones MP3 player with one key selling point: it's waterproof. But that can be a difficult thing to highlight on store shelves — at least when you're limited to traditional retail packaging. For its customers in New Zealand, Sony decided to try something different. With the help of ad firm DraftFCB, the company came up with a brilliant plan to help set its product apart from alternatives like Apple's iPod shuffle. The earbud / MP3 player combo comes packaged inside a full bottle of water, a clever marketing tactic that immediately highlights its waterproof construction.

From there, Sony concentrated on product placement for this "bottled Walkman," selling it in vending machines at gyms and indoor pool facilities. This made it possible for consumers to buy an MP3 player alongside their normal workout refreshments — but at a cost much higher than your average bottle of Gatorade.

Although the device was launched a while ago the company wanted a novel way of marketing the product in New Zealand.

So, the Japanese tech giant turned to Auckland-based advertising agency DraftFCB to come up with some inspirational ideas.

Hence the arrival of the Bottled Walkman, which is sold in vending machines in public places such as gyms and swimming pools, making purchases as easy as buying a bottle of water.

However, nobody is suggesting you try and drink the water the MP3 was sitting in.

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