Saturday, 2 November 2013
Gigya, released some new facts about social-login provider for large enterprises such as Verizon, Pepsi and ABC. And it was found that people use their Facebook identity more often than those of other social networks to log in to third-party app and website. Data collected over Q3 from the company's more than 700 clients found that those who have social logins use Facebook 51% of time, followed by Google+ (26%) and Yahoo (18%). Twitter was a distant fourth at only 4%.
The biggest benefit for being the social login of choice is staying power, said Gigya CEO Patrick Salyer. "It's a way for [social networks] to create very long-term relevancy with users," he explained. "Whatever you're using as your authentication login, that is going to be a service you continue to maintain and use possibly years and years from now."
More and more users are choosing to log in with social accounts they already have because it's more convenient than creating a new username and password for each stop you make on the web, Salyer said.
This login share for Facebook is important to the company's long-term plans, particularly around mobile. Facebook's share of mobile logins is at 66%, Gigya found, and the social network seems to be the login of choice in many areas outside the United States and Europe. In South America, Africa and the Asia-Pacific, Facebook's login share was higher than 70%, compared to only 47% in the U.S.
Facebook fully implemented two-step login permissions in August, aiming to encourage more users to sign in with their Facebook identity by better explaining the data and information to which third-party apps and websites have access.
As of August 2013, Facebook had more than 850 million login events per month.